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Last updated: June 25, 2026
This Privacy Policy explains how Eagle Claw Fishing Tackle Co. collects, uses, discloses, and protects personal information when you visit or use our website, make a purchase, create an account, sign up for marketing communications, contact us, or otherwise interact with us.
For purposes of this Privacy Policy, "Eagle Claw," "Company," "we," "us," and "our" refer to Eagle Claw Fishing Tackle Co., 4245 East 46th Avenue, Denver, Colorado 80216. "Website" means eagleclaw.com and any related online services that link to this Privacy Policy.
This Privacy Policy does not apply to websites, apps, platforms, or services operated by third parties, even if they are linked from our Website. Personal information does not include de-identified, aggregated, or publicly available information as defined by applicable law.
By using our Website, you acknowledge that we may collect, use, and disclose personal information as described in this Privacy Policy.
We collect personal information that you provide directly to us, information collected automatically when you use the Website, and information received from service providers and business partners that help us operate our business.
Depending on how you interact with us, we may collect:
· Name
· Email address
· Phone number
· Billing address
· Shipping address
· Account login information
· Order details
· Payment-related information
· Customer service messages
· Product questions, reviews, or other content you submit
· Marketing subscription preferences
· Dealer, reseller, vendor, or business account information, if applicable
We do not intentionally collect more information than we need to provide our products, services, support, and business operations.
When you place an order, we collect information needed to process, fulfill, ship, and support that order. Payments are processed through Shopify and/or third-party payment processors. We do not store full payment card numbers on our own systems.
Payment processors may collect payment card details, billing information, fraud-prevention signals, and transaction information according to their own privacy and security practices.
If you create an account, we may collect and store information associated with that account, including your name, email address, address book, order history, and account preferences.
If you contact us, we may collect the contents of your message, your contact details, and any other information needed to respond to your request.
If you interact with us as a dealer, reseller, distributor, vendor, or other business contact, we may collect business contact information, company information, account identifiers, tax or exemption documentation, purchasing history, support communications, and related information needed to manage that relationship.
When you visit the Website, certain information may be collected automatically, including:
· IP address
· Browser type and version
· Device type
· Operating system
· Referring page or source
· Pages viewed
· Date and time of visit
· Site interactions
· Approximate location derived from technical information
· Cookie identifiers, pixel identifiers, local storage identifiers, or similar technologies, where applicable
This information helps us operate the Website, troubleshoot issues, understand site usage, protect against fraud or abuse, and improve the customer experience.
We use cookies, pixels, tags, local storage, and similar technologies to operate the Website, remember preferences, support shopping cart and checkout functionality, understand Website usage, measure marketing effectiveness, and improve our services.
Cookies and similar technologies may include:
These cookies are necessary for the Website to function. They support features such as cart behavior, checkout, account login, security, fraud prevention, and basic site operations.
These cookies may remember choices you make, such as region, display preferences, or other settings.
These cookies help us understand how visitors use the Website so we can improve performance, navigation, content, and customer experience.
Where enabled and permitted, these cookies may help measure marketing effectiveness or support marketing communications. Where required by law, we will ask for your consent or provide opt-out choices before using certain non-essential cookies or similar technologies.
You can control cookies through your browser settings and, where available, through privacy choices presented on the Website. Blocking or deleting cookies may affect Website functionality, including cart, checkout, account, and preference features.
We use analytics and related technologies to understand how visitors use the Website, improve site performance, troubleshoot issues, evaluate content, protect the Website, and make better business decisions.
We may use self-hosted analytics tools, including Matomo, and service-provider or tag-management technologies configured for analytics, security, marketing measurement, ecommerce, and site operations. Depending on the tool and configuration, these technologies may collect information such as pages visited, referring pages, browser type, device type, approximate location derived from IP address, date and time of visit, and interactions with the Website.
Where supported by our configuration, we may use privacy-protective settings such as IP address anonymization, limited data retention, cookie controls, and honoring applicable privacy preferences.
You may limit analytics and tracking by adjusting your browser settings, blocking cookies, using privacy controls available on the Website, enabling recognized browser-based privacy signals, or using browser-based privacy tools.
We may use your personal information to send newsletters, product updates, promotions, event information, or other marketing communications where permitted by law.
We use Listmonk, a self-hosted email marketing platform, to manage email subscriptions and send marketing emails. Information processed through Listmonk or related email delivery systems may include:
· Email address
· Name, if provided
· Subscription status
· Email preferences
· Signup source
· Email delivery information
· Email engagement information, such as opens, clicks, and unsubscribe activity
Because Listmonk is self-hosted, subscription data is controlled by us. We may still use service providers to send, route, secure, or measure email communications, and those providers may process information only as needed to provide services to us or as otherwise permitted by law.
You may opt out of marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.
Even if you opt out of marketing communications, we may still send non-marketing messages related to orders, accounts, customer service, security, legal notices, or other transactional matters.
We may use personal information to:
· Operate, maintain, secure, and improve the Website
· Process, fulfill, ship, and support orders
· Provide customer support
· Manage customer accounts
· Manage dealer, reseller, vendor, or business-account relationships, where applicable
· Communicate about orders, accounts, returns, warranties, service requests, or business relationships
· Send marketing communications where permitted
· Manage email subscriptions and preferences
· Improve Website performance, content, products, services, and customer experience
· Analyze Website usage and business performance
· Detect, prevent, and investigate fraud, abuse, security incidents, or technical issues
· Comply with legal, tax, accounting, shipping, and regulatory obligations
· Enforce our terms, policies, and agreements
· Protect our rights, property, customers, employees, and business operations
We do not use personal information for profiling or automated decision-making that produces legal or similarly significant effects unless we provide any notice and rights required by applicable law.
We may disclose personal information to service providers, business partners, or other parties when needed to operate our business, provide services, comply with law, or protect our rights.
We may disclose personal information to service providers that help us with:
· Website hosting and ecommerce operations
· Order processing
· Payment processing
· Shipping and fulfillment
· Fraud prevention and security
· Customer support
· Email delivery
· Analytics and measurement
· Marketing technology and communications
· IT operations
· Data storage
· Business reporting
· Legal, tax, accounting, and compliance support
These service providers are authorized to use personal information only as needed to provide services to us or as otherwise permitted by law.
Our Website operates on Shopify. Shopify may process personal information to provide ecommerce platform services, checkout, payment-related functionality, fraud prevention, hosting, analytics, security, customer privacy tools, and related services. Some Shopify services may also involve Shopify processing information according to Shopify terms, privacy disclosures, and our agreements with Shopify.
We may disclose shipping information, contact information, order details, and delivery instructions to carriers, warehouses, distributors, and fulfillment partners as needed to deliver products and support orders.
Payment information is processed by Shopify and/or payment processors. We do not store full payment card numbers on our own systems.
Where enabled, analytics, advertising, ecommerce, social media, or tag-management providers may process identifiers, internet or network activity, commercial information, or similar data to help us operate the Website, measure performance, understand site use, or deliver and measure marketing.
We may disclose personal information if we believe disclosure is necessary to:
· Comply with applicable law, regulation, subpoena, court order, or legal process
· Respond to lawful requests by public authorities
· Protect our rights, property, customers, employees, or business operations
· Detect, prevent, or investigate fraud, security incidents, or illegal activity
· Enforce our terms, policies, or agreements
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.
We do not sell personal information for money.
Depending on the technologies enabled on the Website, we may disclose certain identifiers, internet activity, commercial information, inferences, or similar data to advertising, analytics, ecommerce, social media, or tag-management partners. In some states, this may be considered a "sale," "sharing," or use of personal information for targeted advertising, even when no money is exchanged.
Where required by law, you may opt out of the sale or sharing of personal information and the use of personal information for targeted advertising through the privacy choices available on the Website, by using a recognized browser-based opt-out preference signal where required, or by contacting us.
We do not knowingly sell or share personal information of consumers under 16 years of age.
We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, process orders, maintain records, resolve disputes, comply with legal obligations, prevent fraud, enforce agreements, and support business operations.
Retention periods may vary depending on the type of information and the reason it was collected. For example, order records may be retained longer for tax, accounting, warranty, fraud-prevention, and legal purposes.
When personal information is no longer needed, we may delete, de-identify, or aggregate it.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect personal information and reduce risk through reasonable safeguards and vendor controls.
Depending on where you live, you may have rights to:
· Request access to personal information we maintain about you
· Request correction of inaccurate personal information
· Request deletion of personal information
· Request a copy of personal information in a portable format
· Opt out of sale, sharing, targeted advertising, or certain profiling
· Limit certain uses or disclosures of sensitive personal information, where applicable
· Withdraw consent where processing is based on consent
· Appeal a denied privacy request, where applicable
· Not be discriminated against for exercising privacy rights
To submit a privacy request, contact us at:
marketing@eagleclaw.com
We may need to verify your identity before processing certain requests. Verification may require information sufficient to confirm that you are the person about whom we collected personal information or that you are authorized to act on that person's behalf. Authorized agents may be required to provide proof of authority, and we may ask you to verify your identity directly where permitted by law.
We will respond to privacy requests as required by applicable law.
Where required by applicable law, we process recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising for that browser or device.
Because these signals are usually browser- or device-specific, you may need to enable them separately on each browser or device you use. These signals may not apply to information collected outside the browser or device where the signal is enabled unless required by law or technically feasible.
This section supplements the rest of this Privacy Policy for California residents. If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
These rights may include:
· The right to know what personal information we collect, use, disclose, sell, or share
· The right to access personal information
· The right to request deletion of personal information
· The right to correct inaccurate personal information
· The right to opt out of sale or sharing of personal information
· The right to limit the use and disclosure of sensitive personal information, where applicable
· The right to non-discrimination for exercising privacy rights
The categories, purposes, retention practices, and disclosures described in this Privacy Policy are intended to provide notice at collection for personal information collected through the Website.
In the past 12 months, we may have collected the following categories of personal information:
|
Category |
Examples |
Collected |
|
Identifiers |
Name, email address, phone number, billing address, shipping address, IP address, account identifiers |
Yes |
|
Customer records information |
Contact information, billing information, order information, payment-related information |
Yes |
|
Protected classification characteristics |
Age, race, religion, gender, disability, and similar protected characteristics |
No, unless voluntarily provided or required for a specific relationship |
|
Commercial information |
Products purchased, considered, returned, or viewed; order history; customer preferences |
Yes |
|
Biometric information |
Fingerprints, faceprints, voiceprints, or similar identifiers |
No |
|
Internet or network activity |
Website interactions, pages viewed, device/browser information, referral source, cookie or pixel identifiers |
Yes |
|
Geolocation data |
Approximate location derived from IP address or other technical information |
Yes, limited to approximate location |
|
Sensory information |
Audio, electronic, visual, or similar information |
Limited, if voluntarily provided in customer service communications or business communications |
|
Professional or employment information |
Business contact information for dealer, reseller, distributor, vendor, or business-account relationships |
Yes, where applicable |
|
Education information |
Non-public education records |
No |
|
Inferences |
Preferences or interests based on shopping or Website interactions |
Yes, where applicable |
|
Sensitive personal information |
Account login credentials; payment-related information processed for payment/security; other sensitive information only if required for a specific transaction or legal purpose |
Limited |
We do not use or disclose sensitive personal information for purposes that would require a right to limit under California law unless we provide the required notice and choice.
We may collect personal information from:
· You directly
· Your device or browser
· Shopify and ecommerce platform services
· Payment processors
· Shipping and fulfillment providers
· Email and communications systems
· Analytics, advertising, or tag-management systems, where enabled
· Fraud-prevention and security providers
· Business partners, dealers, distributors, or vendors, where applicable
We collect and use personal information for the purposes described in this Privacy Policy, including ecommerce operations, order fulfillment, customer support, marketing, analytics, security, legal compliance, business administration, and dealer/reseller or business-account management where applicable.
In the past 12 months, we may have disclosed the following categories of personal information for business purposes:
· Identifiers
· Customer records information
· Commercial information
· Internet or network activity
· Approximate geolocation
· Professional or business contact information, where applicable
· Inferences, where applicable
· Sensitive personal information, only where necessary for account, payment, security, or legal purposes
We may disclose personal information to:
· Ecommerce platform providers
· Payment processors
· Shipping and fulfillment providers
· IT and hosting providers
· Security and fraud-prevention providers
· Email delivery and marketing systems
· Analytics, advertising, ecommerce, social media, or tag-management providers, where enabled
· Customer service tools
· Legal, tax, accounting, and compliance advisors
· Government or legal authorities where required
We do not sell personal information for money.
If advertising, analytics, ecommerce, social media, or tag-management technologies disclose personal information in a way that is considered a "sale" or "sharing" under California law, the categories involved may include identifiers, commercial information, internet or network activity, approximate geolocation, and inferences. The categories of recipients may include advertising, analytics, ecommerce, social media, and tag-management partners.
You may opt out through our Website privacy choices, browser-based opt-out preference signals where required, or by contacting us.
We do not knowingly sell or share personal information of consumers under 16 years of age.
We do not currently offer a financial incentive or loyalty program in exchange for personal information unless separately disclosed.
If you are a Colorado resident, you may have rights under the Colorado Privacy Act.
These rights may include:
· The right to access personal data
· The right to correct inaccurate personal data
· The right to delete personal data
· The right to obtain a copy of personal data in a portable format
· The right to opt out of sale of personal data
· The right to opt out of targeted advertising
· The right to opt out of certain profiling
· The right to appeal a denied request
To exercise these rights, contact us at:
marketing@eagleclaw.com
If we deny your request, you may appeal by replying to our decision email and stating that you are appealing the decision.
Where required by Colorado law, we honor recognized universal opt-out mechanisms for sale and targeted advertising.
Residents of other U.S. states may have similar privacy rights depending on applicable law. These may include rights to access, delete, correct, obtain a copy of personal information, and opt out of sale, targeted advertising, or certain profiling.
You may submit a request by contacting us at:
marketing@eagleclaw.com
We will process requests, appeals, and opt-out choices as required by applicable law.
If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with similar privacy laws, you may have additional rights regarding your personal information.
Depending on applicable law, these rights may include:
· Access
· Correction
· Deletion
· Restriction of processing
· Objection to processing
· Data portability
· Withdrawal of consent
· Complaint to a data protection authority
Our legal bases for processing personal information may include:
· Performance of a contract, such as processing and fulfilling orders
· Consent, such as for certain marketing or cookie uses
· Legitimate interests, such as improving our Website, preventing fraud, securing our services, and supporting business operations
· Legal obligations, such as tax, accounting, compliance, and safety requirements
If personal information is transferred across borders, we use safeguards appropriate to the nature of the information and applicable law.
Our Website is not intended for children under 13. We do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, contact us at marketing@eagleclaw.com so we can review and take appropriate action.
Our Website may contain links to third-party websites, apps, social media pages, or services that we do not operate.
We are not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
If you interact with us on social media platforms, those platforms may collect and process information according to their own privacy policies. We may receive information you choose to provide or make available through those platforms, such as comments, messages, profile information, or engagement with our pages.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.
When we update this Privacy Policy, we will revise the "Last updated" date above. Changes are effective when posted unless otherwise stated.
We encourage you to review this Privacy Policy periodically.
If you have questions about this Privacy Policy or want to submit a privacy request, contact us at:
Eagle Claw Fishing Tackle Co.
4245 East 46th Avenue
Denver, Colorado 80216
United States
Email: marketing@eagleclaw.com